DT
Web platform
Hajatek.com
A respectful, trust-led platform for Hajj and Umrah services where every pixel had to reassure first and convert second.
01 · The problem
What was getting in the way
Pilgrimage buyers compare carefully before they commit. The old site read like a brochure — no clarity on packages, no price transparency, no trust signals.
02 · The approach
How we built it
We rebuilt information architecture around real pilgrim journeys, introduced scannable package cards with honest pricing, and paired it with serene typography and Arabic-first content.
03 · The outcome
What shifted after launch
Clearer package pages, faster decisions from returning buyers, and a brand identity that finally sits alongside the trust level of the service itself.
GCC
Primary market
2024
Launch
AR · EN
Bilingual
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